Modern business marketing a strategic planning approach to business and industrial markets
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| Format: | Book |
| Published: |
Saint Paul, MN
West Pub. Co.
l991
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xx, 642 p. ill. map 26 cm |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 031466808X |
Business Marketing Management A Strategic View of Industrial and Organizational Markets