The handbook of European advertising media planning, marketing analysis, and country-by-country profiles

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Bibliographic Details
Main Author:	Bennett, Roger
Format:	Unknown
Published:	London Kogan Page l993
Subjects:	Advertising > Handbooks, manuals, etc > European Union countries Advertising media planning > Handbooks, manuals, etc > European Union countries Government advertising > European Union countries
Online Access:	Click Here to View Status and Holdings.
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001	wils-71242
020	#	#	\|a 0749407476
090	#	#	\|a HF5813.E86 \|b B46 1993
100	#	#	\|a Bennett, Roger
245	#	#	\|a The handbook of European advertising \|b media planning, marketing analysis, and country-by-country profiles \|c Roger Bennett
260	#	#	\|a London \|b Kogan Page \|c l993
300	#	#	\|a 411 p. \|c 24 cm
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Advertising \|x Handbooks, manuals, etc \|z European Union countries
650	#	0	\|a Advertising media planning \|x Handbooks, manuals, etc \|z European Union countries
650	#	0	\|a Government advertising \|z European Union countries
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=71242
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam
998	#	#	\|a 00100##a0011.2.2\|\|00245##a002.3.2\|\|00245##b002.3.3\|\|00245##c002.3.2\|\|00260##a002.8.2\|\|00260##b002.8.4\|\|00260##c002.7.6\|\|00300##a003.4.1\|\|00300##c003.5.1\|\|