Marketing to the retail trade
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| Main Author: | |
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| Format: | Book |
| Published: |
Oxford
Heinemann Professional Pub.
1990 (1991 printing)
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| Series: | The Marketing series
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xii, 168 p. ill. 24 cm |
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| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 0750604034 |
Trade marketing strategies the partnership between manufacturers, brands and retailers