Consumption values and market choices theory and applications

Consumption values and market choices theory and applications

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Bibliographic Details
Main Author: Sheth, Jagdish N
Other Authors: Newman, Bruce I, Gross, Barbara L. 1955-
Format: Book
Published: Cincinnati South-Western Pub. 1991
Subjects:
Consumer behavior
Consumers' preferences
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:vi, 218 p. ill. 24 cm
Bibliography:Includes bibliographical references (p. 175-210) and indexes.
ISBN:0538805633

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