Advanced marketing strategy phenomena, analysis, and decisions

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Bibliographic Details
Main Author:	Urban, Glen L.
Other Authors:	Star, Steven H.
Format:	Book
Published:	Englewood Cliffs, N.J. Prentice Hall 1991
Subjects:	Marketing > Management Strategic planning
Online Access:	Click Here to View Status and Holdings.
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020	#	#	\|a 0138519404
090	#	#	\|a HF5415.13 \|b .U73 1991
100	#	#	\|a Urban, Glen L.
245	#	#	\|a Advanced marketing strategy \|b phenomena, analysis, and decisions \|c Glen L. Urban, Steven H. Star
260	#	#	\|a Englewood Cliffs, N.J. \|b Prentice Hall \|c 1991
300	#	#	\|a xx, 563 p. \|b ill. \|c 27 cm
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Marketing \|x Management
650	#	0	\|a Strategic planning
700	#	#	\|a Star, Steven H.
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=71098
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam
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