Advanced marketing strategy phenomena, analysis, and decisions
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| Format: | Book |
| Published: |
Englewood Cliffs, N.J.
Prentice Hall
1991
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| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xx, 563 p. ill. 27 cm |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0138519404 |
Marketing strategy