The marketer's guide to public relations how today's top companies are using the new PR to gain a competitive edge
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| Main Author: | |
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| Format: | Book |
| Published: |
New York
Wiley
1991
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| Series: | Wiley series on business strategy
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xiv, 306 p. ill. 24 cm |
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| Bibliography: | Includes bibliographical references (p. 298-299) and index. |
| ISBN: | 0471618853 |
The marketer's guide to public relations how today's top companies are using the new PR to gain a competitive edge