Consumer behavior in marketing strategy

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Bibliographic Details
Main Author:	Howard, John A
Format:	Book
Published:	Englewood Cliffs, NJ Prentice Hall 1989
Subjects:	Consumer behavior Marketing > Management
Online Access:	Click Here to View Status and Holdings.
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020	#	#	\|a 0131696408
090	0	0	\|a HF5415.32 \|b .H68 1989
100	1	#	\|a Howard, John A
245	1	1	\|a Consumer behavior in marketing strategy \|c John A. Howard
260	#	#	\|a Englewood Cliffs, NJ \|b Prentice Hall \|c 1989
300	#	#	\|a xix, 375 p. \|b ill. \|c 25 cm
504	#	#	\|a Includes bibliographical references and indexes.
650	#	0	\|a Consumer behavior
650	#	0	\|a Marketing \|x Management
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=70821
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam
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