Consumer behavior in marketing strategy
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| Main Author: | |
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| Format: | Book |
| Published: |
Englewood Cliffs, NJ
Prentice Hall
1989
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xix, 375 p. ill. 25 cm |
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| Bibliography: | Includes bibliographical references and indexes. |
| ISBN: | 0131696408 |
Consumer behavior and marketing strategy