Marketing models

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Bibliographic Details
Main Author:	Lilien, Gary L. 1946-
Other Authors:	Kotler, Philip, Moorthy, K. Sridhar
Format:	Unknown
Published:	Englewood Cliffs, N.J. Prentice-Hall 1992
Subjects:	Marketing > Management
Online Access:	Click Here to View Status and Holdings.
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020	#	#	\|a 0135446449
090	#	#	\|a HF5415.13 \|b .L52 1992
100	#	#	\|a Lilien, Gary L. \|d 1946-
245	#	#	\|a Marketing models \|c Gary L. Lilien, Philip Kotler, K. Sridhhar Moorthy
260	#	#	\|a Englewood Cliffs, N.J. \|b Prentice-Hall \|c 1992
300	#	#	\|a xv, 803 p. \|b ill. \|c 25 cm
504	#	#	\|a Includes bibliographical references (p. 715-776) and indexes..
650	#	0	\|a Marketing \|x Management
700	#	#	\|a Kotler, Philip
700	#	#	\|a Moorthy, K. Sridhar
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=70785
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam
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