Marketing models
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| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Published: |
Englewood Cliffs, N.J.
Prentice-Hall
1992
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| LEADER | 00000n a2200000 a 4501 | ||
|---|---|---|---|
| 001 | wils-70785 | ||
| 020 | # | # | |a 0135446449 |
| 090 | # | # | |a HF5415.13 |b .L52 1992 |
| 100 | # | # | |a Lilien, Gary L. |d 1946- |
| 245 | # | # | |a Marketing models |c Gary L. Lilien, Philip Kotler, K. Sridhhar Moorthy |
| 260 | # | # | |a Englewood Cliffs, N.J. |b Prentice-Hall |c 1992 |
| 300 | # | # | |a xv, 803 p. |b ill. |c 25 cm |
| 504 | # | # | |a Includes bibliographical references (p. 715-776) and indexes.. |
| 650 | # | 0 | |a Marketing |x Management |
| 700 | # | # | |a Kotler, Philip |
| 700 | # | # | |a Moorthy, K. Sridhar |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=70785 |
| 964 | # | # | |c BOK |d 01 |
| 040 | # | # | |a Shah Alam |
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MARKETING MODELS