Marketing models
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| Main Author: | |
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| Other Authors: | , |
| Format: | Unknown |
| Published: |
Englewood Cliffs, N.J.
Prentice-Hall
1992
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xv, 803 p. ill. 25 cm |
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| Bibliography: | Includes bibliographical references (p. 715-776) and indexes.. |
| ISBN: | 0135446449 |
MARKETING MODELS 
Marketing decision making a model-building approach 
MARKETING An introduction