Advertising manager's handbook

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Bibliographic Details
Main Author:	Bly, Robert W
Format:	Unknown
Published:	Englewood Cliffs, NJ Prentice Hall 1993
Subjects:	Advertising > Handbooks, manuals, etc Advertising > Management > Handbooks, manuals, etc
Online Access:	Click Here to View Status and Holdings.
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MARC


LEADER	00000n a2200000 a 4501
001	wils-70637
020	#	#	\|a 0130073458
090	0	0	\|a HF5823 \|b .B634 1993
100	1	#	\|a Bly, Robert W
245	1	1	\|a Advertising manager's handbook \|c Robert W. Bly
260	#	#	\|a Englewood Cliffs, NJ \|b Prentice Hall \|c 1993
300	#	#	\|a xvi, 800 p. \|b ill. \|c 25 cm
504	#	#	\|a Includes bibliographical references and index.
650	#	0	\|a Advertising \|x Handbooks, manuals, etc
650	#	0	\|a Advertising \|x Management \|x Handbooks, manuals, etc
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=70637
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam
998	#	#	\|a 00260##a002.8.2\|\|00260##b002.8.4\|\|00260##c002.7.6\|\|00300##a003.4.1\|\|00300##b003.6.1\|\|00300##c003.5.1\|\|