How much is enough? getting the most from your advertising dollar

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Bibliographic Details
Main Author:	Jones, John Philip
Format:	Book
Published:	New York Lexington Books 1992
Subjects:	Advertising
Online Access:	Click Here to View Status and Holdings.
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001	wils-70527
020	#	#	\|a 0669246395
090	0	0	\|a HF5821 \|b .J66 1992
100	1	#	\|a Jones, John Philip
245	1	1	\|a How much is enough? \|b getting the most from your advertising dollar \|c John Philip Jones
260	#	#	\|a New York \|b Lexington Books \|c 1992
300	#	#	\|a xvii, 382 p. \|b ill. \|c 25 cm
504	#	#	\|a Includes bibliographical references (p. [347]-370) and index.
650	#	0	\|a Advertising
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=70527
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam