How much is enough? getting the most from your advertising dollar
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| Format: | Book |
| Published: |
New York
Lexington Books
1992
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xvii, 382 p. ill. 25 cm |
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| Bibliography: | Includes bibliographical references (p. [347]-370) and index. |
| ISBN: | 0669246395 |
The fundamentals of advertising