The marketing imagination
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| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
New York
Free Press
1986
|
| Edition: | New, expanded ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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|---|---|---|---|
| 001 | wils-70473 | ||
| 020 | # | # | |a 0029190908 |
| 090 | 0 | 0 | |a HF5415 |b .L482 1986 |
| 100 | 1 | # | |a Levitt, Theodore |c 1925- |
| 245 | 1 | 1 | |a The marketing imagination |c Theodore Levitt |
| 250 | # | # | |a New, expanded ed |
| 260 | # | # | |a New York |b Free Press |c 1986 |
| 300 | # | # | |a xxv, 238 p. |b ill. |c 25 cm |
| 504 | # | # | |a Includes bibliographical references and index. |
| 650 | # | 0 | |a Marketing |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=70473 |
| 964 | # | # | |c BOK |d 01 |
| 040 | # | # | |a Shah Alam |
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The marketing imagination