Persuasion theory and research

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Bibliographic Details
Main Author: O'Keefe, Daniel J. 1950-
Format: Book
Published: Newbury Park, Calif. Sage Publications 1993
Series:Current communication v. 2
Subjects:
Online Access:Click Here to View Status and Holdings.
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020 # # |a 0803933681 
090 0 0 |a BF637.P4  |b O54 1993 
100 1 # |a O'Keefe, Daniel J.  |c 1950- 
245 1 1 |a Persuasion  |b theory and research  |c Daniel J. O'Keefe 
260 # # |a Newbury Park, Calif.  |b Sage Publications  |c 1993 
300 # # |a 270 p.  |c 24 cm 
490 1 # |a Current communication  |v v. 2 
504 # # |a Includes bibliographical references (p. 224-255) and indexes 
650 # 0 |a Persuasion (Psychology) 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=70462 
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