The marketing glossary key terms, concepts, and applications in marketing management, advertising, sales promotion, public relations, direct marketing, market research, sales

The marketing glossary key terms, concepts, and applications in marketing management, advertising, sales promotion, public relations, direct marketing, market research, sales

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Bibliographic Details
Main Author: Clemente, Mark N
Format: Book
Published: New York American Management Association 1992
Subjects:
Marketing > Handbooks, manuals, etc.
Online Access:Click Here to View Status and Holdings.
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