The marketing glossary key terms, concepts, and applications in marketing management, advertising, sales promotion, public relations, direct marketing, market research, sales

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Bibliographic Details
Main Author:	Clemente, Mark N
Format:	Book
Published:	New York American Management Association 1992
Subjects:	Marketing > Handbooks, manuals, etc.
Online Access:	Click Here to View Status and Holdings.
Tags:	Add Tag No Tags, Be the first to tag this record!

MARC


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020	#	#	\|a 081445030X
090	0	0	\|a HF5415 \|b .C5414 1992
100	1	#	\|a Clemente, Mark N
245	1	4	\|a The marketing glossary \|b key terms, concepts, and applications in marketing management, advertising, sales promotion, public relations, direct marketing, market research, sales \|c Mark N. Clemente
260	#	#	\|a New York \|b American Management Association \|c 1992
300	#	#	\|a vii, 392 p. \|b ill. \|c 24 cm
504	#	#	\|a Includes bibliographical references (p. 389-392).
650	#	0	\|a Marketing \|v Handbooks, manuals, etc.
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=70329
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam
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