Introduction to advertising & promotion an integrated marketing communications perspective

Introduction to advertising & promotion an integrated marketing communications perspective

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Bibliographic Details
Main Author: Belch, George E. (George Eugene
Other Authors: Belch, Michael A
Format: Unknown
Published: Homewood, IL Irwin 1993
Edition:2nd ed
Subjects:
Sales promotion
Communication in marketing
Advertising
Online Access:Click Here to View Status and Holdings.
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