Introduction to advertising & promotion an integrated marketing communications perspective

Saved in:
Bibliographic Details
Main Author: Belch, George E. (George Eugene
Other Authors: Belch, Michael A
Format: Unknown
Published: Homewood, IL Irwin 1993
Edition:2nd ed
Subjects:
Online Access:Click Here to View Status and Holdings.
Tags: Add Tag
No Tags, Be the first to tag this record!

Similar Items