Introduction to advertising & promotion an integrated marketing communications perspective

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Bibliographic Details
Main Author:	Belch, George E. (George Eugene
Other Authors:	Belch, Michael A
Format:	Unknown
Published:	Homewood, IL Irwin 1993
Edition:	2nd ed
Subjects:	Sales promotion Communication in marketing Advertising
Online Access:	Click Here to View Status and Holdings.
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MARC


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090	#	#	\|a HF5823 \|b .B387 1993
100	#	#	\|a Belch, George E. \|q (George Eugene
245	#	#	\|a Introduction to advertising & promotion \|b an integrated marketing communications perspective \|c George E. Belch, Michael A. Belch
250	#	#	\|a 2nd ed
260	#	#	\|a Homewood, IL \|b Irwin \|c 1993
300	#	#	\|a xxxii, [892] p. :ill.(some col.) \|c 29 cm
650	#	0	\|a Sales promotion
650	#	0	\|a Communication in marketing
650	#	0	\|a Advertising
700	#	#	\|a Belch, Michael A
740	#	#	\|a Introduction to advertising and promotion
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=70026
964	#	#	\|c BOK \|d 01
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