Introduction to advertising & promotion an integrated marketing communications perspective
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| Format: | Unknown |
| Published: |
Homewood, IL
Irwin
1993
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| Edition: | 2nd ed |
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| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xxxii, [892] p. :ill.(some col.) 29 cm |
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| ISBN: | 0256105162 |
Advertising and promotion an integrated marketing communications perspective