International marketing

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Bibliographic Details
Main Author: Cateora, Philip R
Format: Book
Published: Homewood, IL Irwin 1993
Edition:8th ed
Series:The Irwin series in marketing
Subjects:
Online Access:Click Here to View Status and Holdings.
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LEADER 00000n a2200000 a 4501
001 wils-70025
020 # # |a 0256105138 
090 # # |a HF1009.5  |b .C35 1993 
100 # # |a Cateora, Philip R 
245 # # |a International marketing  |c Philip R. Cateora 
250 # # |a 8th ed 
260 # # |a Homewood, IL  |b Irwin  |c 1993 
300 # # |a xxiv, 776 p.  |b ill. (some col.), maps  |c 24 cm 
490 # # |a The Irwin series in marketing 
504 # # |a Includes bibliographical references and indexes. 
650 # 0 |a International business enterprises 
650 # 0 |a Export marketing 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=70025 
964 # # |c BOK  |d 01 
040 # # |a Shah Alam