A bibliography of research and writings on marketing and advertising to children

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Bibliographic Details
Main Author: McNeal, James U
Format: Unknown
Published: New York Lexington Books 1991
Subjects:
Online Access:Click Here to View Status and Holdings.
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001 wils-69875
020 # # |a 0669276227 
090 0 0 |a Z7164.C92  |b M35 1991 
100 1 # |a McNeal, James U 
245 1 2 |a A bibliography of research and writings on marketing and advertising to children  |c by James U. McNeal 
260 # # |a New York  |b Lexington Books  |c 1991 
300 # # |a vi, 168 p.  |c 25 cm 
500 # # |a Includes index. 
650 # 0 |a Children as consumers  |x Bibliography  |z United States 
650 # 0 |a Advertising and children  |v Bibliography  |z United States 
650 # 0 |a Television advertising and children  |x Bibliography  |z United States 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=69875 
964 # # |c BOK  |d 01 
040 # # |a Shah Alam 
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