A bibliography of research and writings on marketing and advertising to children
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Format: | Book |
Published: |
New York
Lexington Books
1991
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Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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LEADER | 00000n a2200000 a 4501 | ||
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001 | wils-69875 | ||
020 | # | # | |a 0669276227 |
090 | 0 | 0 | |a Z7164.C92 |b M35 1991 |
100 | 1 | # | |a McNeal, James U |
245 | 1 | 2 | |a A bibliography of research and writings on marketing and advertising to children |c by James U. McNeal |
260 | # | # | |a New York |b Lexington Books |c 1991 |
300 | # | # | |a vi, 168 p. |c 25 cm |
500 | # | # | |a Includes index. |
650 | # | 0 | |a Children as consumers |x Bibliography |z United States |
650 | # | 0 | |a Advertising and children |v Bibliography |z United States |
650 | # | 0 | |a Television advertising and children |x Bibliography |z United States |
856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=69875 |
964 | # | # | |c BOK |d 01 |
040 | # | # | |a Shah Alam |
998 | # | # | |a 00260##a002.8.2||00260##b002.8.4||00260##c002.7.6||00300##a003.4.1||00300##c003.5.1||00500##a002.17.2|| |