Retail fashion promotion and advertising

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Bibliographic Details
Main Author:	Drake, Mary Frances
Other Authors:	Spoone, Janice Harrison, Greenwald, Herbert 1912-
Format:	Unknown
Published:	New York Macmillan 1992
Subjects:	Sales promotion > Fashion Fashion merchandising Advertising > Fashion
Online Access:	Click Here to View Status and Holdings.
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MARC


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001	wils-69859
020	#	#	\|a 0023300299
090	0	0	\|a HF6161.C5 \|b D73 1992
100	1	#	\|a Drake, Mary Frances
245	1	0	\|a Retail fashion promotion and advertising \|c Mary Frances Drake, Janice Harrison Spoone, Herbert Greenwald
260	#	#	\|a New York \|b Macmillan \|c 1992
300	#	#	\|a xiii, 354 p. \|b ill. (some col.) \|c 25 cm
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Sales promotion \|x Fashion
650	#	0	\|a Fashion merchandising
650	#	0	\|a Advertising \|x Fashion
700	1	#	\|a Spoone, Janice Harrison
700	1	#	\|a Greenwald, Herbert \|d 1912-
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=69859
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam
998	#	#	\|a 00260##a002.8.2\|\|00260##b002.8.4\|\|00260##c002.7.6\|\|00300##a003.4.1\|\|00300##b003.6.1\|\|00300##c003.5.1\|\|