Retail fashion promotion and advertising

Retail fashion promotion and advertising

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Bibliographic Details
Main Author: Drake, Mary Frances
Other Authors: Spoone, Janice Harrison, Greenwald, Herbert 1912-
Format: Unknown
Published: New York Macmillan 1992
Subjects:
Sales promotion > Fashion
Fashion merchandising
Advertising > Fashion
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xiii, 354 p. ill. (some col.) 25 cm
Bibliography:Includes bibliographical references and index
ISBN:0023300299

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