Beyond disruption changing the rules in the marketplace
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| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
New York
Wiley
2002
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| LEADER | 00000n a2200000 a 4501 | ||
|---|---|---|---|
| 001 | wils-693751 | ||
| 020 | # | # | |a 9780471218999 |
| 040 | # | # | |a BDS |d ITMB |
| 090 | 0 | 0 | |a HF5823 |b .D78 2002 |
| 100 | 1 | # | |a Dru, Jean-Marie |
| 245 | 1 | 0 | |a Beyond disruption |b changing the rules in the marketplace |c a collaborative work by Jean-Marie Dru and business partners |
| 260 | # | # | |a New York |b Wiley |c 2002 |
| 300 | # | # | |a 304 p. |b ill. (some col.) |c 24 cm |
| 500 | # | # | |a Includes index |
| 650 | # | 0 | |a Marketing |
| 650 | # | 0 | |a Advertising |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=693751 |
Beyond disruption changing the rules in the marketplace