Simplicity marketing end brand complexity, clutter, and confusion
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Other Authors: | |
Format: | Book |
Published: |
New York
Free Press
2000
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Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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LEADER | 00000n a2200000 a 4501 | ||
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001 | wils-693747 | ||
020 | # | # | |a 9780684859187 |
020 | # | # | |a 0684859181 |
040 | # | # | |a DLC |d UiTM |e rda |
090 | 0 | 0 | |a HF5415 |b .C6993 2000 |
100 | 1 | # | |a Cristol, Steven M |
245 | 1 | 0 | |a Simplicity marketing |b end brand complexity, clutter, and confusion |c Steven M. Cristol, Peter Sealey |
264 | # | 1 | |a New York |b Free Press |c 2000 |
300 | # | # | |a x, 274 pages |b illustrations |c 24 cm |
336 | # | # | |a text |2 rdacontent |
337 | # | # | |a unmediated |2 rdamedia |
338 | # | # | |a volume |2 rdacarrier |
504 | # | # | |a Includes bibliographical references and index |
650 | # | 0 | |a Marketing |
650 | # | 0 | |a Customer relations |x Technological innovations |
700 | 1 | # | |a Sealey, Peter |
856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=693747 |
998 | # | # | |a 00264#1a002.8.2||00264#1b002.8.4||00300##a003.4.1||00300##b003.6.1||00300##c003.5.1|| |