Simplicity marketing end brand complexity, clutter, and confusion

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Bibliographic Details
Main Author: Cristol, Steven M
Other Authors: Sealey, Peter
Format: Unknown
Published: New York Free Press 2000
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Online Access:Click Here to View Status and Holdings.
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MARC

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040 # # |a DLC  |d UiTM  |e rda 
090 0 0 |a HF5415  |b .C6993 2000 
100 1 # |a Cristol, Steven M 
245 1 0 |a Simplicity marketing  |b end brand complexity, clutter, and confusion  |c Steven M. Cristol, Peter Sealey 
264 # 1 |a New York  |b Free Press  |c 2000 
300 # # |a x, 274 pages  |b illustrations  |c 24 cm 
336 # # |a text  |2 rdacontent 
337 # # |a unmediated  |2 rdamedia 
338 # # |a volume  |2 rdacarrier 
504 # # |a Includes bibliographical references and index 
650 # 0 |a Marketing 
650 # 0 |a Customer relations  |x Technological innovations 
700 1 # |a Sealey, Peter 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=693747 
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