Conquering consumerspace marketing strategies for a branded world

Saved in:
Bibliographic Details
Main Author: Solomon, Michael R
Format: Book
Published: New York AMACOM 2003
Subjects:
Online Access:Click Here to View Status and Holdings.
Tags: Add Tag
No Tags, Be the first to tag this record!

MARC

LEADER 00000n a2200000 a 4501
001 wils-693738
020 # # |a 9780814407417 (hardcover) 
040 # # |a DLC  |d UiTM  |e rda 
090 0 0 |a HD69 .B7  |b S65 2003 
100 1 # |a Solomon, Michael R 
245 1 0 |a Conquering consumerspace  |b marketing strategies for a branded world  |c Michael R. Solomon 
264 # 1 |a New York  |b AMACOM  |c 2003 
300 # # |a xii, 276 pages  |b illustrations  |c 24 cm 
504 # # |a Includes bibliographical references and index 
650 # 0 |a Brand name products  |x Marketing 
650 # 0 |a Consumer's preferences 
650 # 0 |a Customer relations 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=693738 
998 # # |a 00264#1a002.8.2||00264#1b002.8.4||00300##a003.4.1||00300##b003.6.1||00300##c003.5.1||