Conquering consumerspace marketing strategies for a branded world
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Main Author: | |
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Format: | Unknown |
Published: |
New York
AMACOM
2003
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Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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LEADER | 00000n a2200000 a 4501 | ||
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001 | wils-693738 | ||
020 | # | # | |a 9780814407417 (hardcover) |
040 | # | # | |a DLC |d UiTM |e rda |
090 | 0 | 0 | |a HD69 .B7 |b S65 2003 |
100 | 1 | # | |a Solomon, Michael R |
245 | 1 | 0 | |a Conquering consumerspace |b marketing strategies for a branded world |c Michael R. Solomon |
264 | # | 1 | |a New York |b AMACOM |c 2003 |
300 | # | # | |a xii, 276 pages |b illustrations |c 24 cm |
504 | # | # | |a Includes bibliographical references and index |
650 | # | 0 | |a Brand name products |x Marketing |
650 | # | 0 | |a Consumer's preferences |
650 | # | 0 | |a Customer relations |
856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=693738 |
998 | # | # | |a 00264#1a002.8.2||00264#1b002.8.4||00300##a003.4.1||00300##b003.6.1||00300##c003.5.1|| |