Conquering consumerspace marketing strategies for a branded world

Conquering consumerspace marketing strategies for a branded world

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Bibliographic Details
Main Author: Solomon, Michael R
Format: Book
Published: New York AMACOM 2003
Subjects:
Brand name products > Marketing
Consumer's preferences
Customer relations
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xii, 276 pages illustrations 24 cm
Bibliography:Includes bibliographical references and index
ISBN:9780814407417 (hardcover)

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