Conquering consumerspace marketing strategies for a branded world
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| Format: | Unknown |
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New York
AMACOM
2003
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| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xii, 276 pages illustrations 24 cm |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9780814407417 (hardcover) |
Developing winning brand strategies 
BRANDING IN ASIA The Creation, Development, and Management of Asian Brands for the Global Market