Innovate! Straight Path to Quality, Customer Delight and Cpmpetitive Advantage

Innovate! Straight Path to Quality, Customer Delight and Cpmpetitive Advantage

Offers advice on how to implement new ideas and turn creative concepts into realties in the technical, social, political, and economic areas of any organization or company

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Bibliographic Details
Main Authors: Schumann, Paul A. (Author), Schumann Paul A (Author), Tong, Alvin H. (Author), Vanston John H. (Author)
Format: Book
Language:English
Published: New York McGraw Hill 1994
Subjects:
Technological innovations > Economic aspects
Marketing
Competition
Consumer satisfaction
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