Innovate! Straight Path to Quality, Customer Delight and Cpmpetitive Advantage

• Main Authors: Schumann, Paul A. (Author), Schumann Paul A (Author), Tong, Alvin H. (Author), Vanston John H. (Author)
• Format: Book
• Language: English
• Published: New York McGraw Hill 1994
• Subjects: Technological innovations > Economic aspects; Marketing; Competition; Consumer satisfaction
• Online Access: Click Here to View Status and Holdings.
• Physical Description: xiv, 208 pages illustrations 24 cm
• Bibliography: Includes bibliographical references and index
• ISBN: 0070557144; 9780070557147

Offers advice on how to implement new ideas and turn creative concepts into realties in the technical, social, political, and economic areas of any organization or company