Game-Changing Strategies How to Create New Market Space in Established Industries by Breaking the Rules

Saved in:
Bibliographic Details
Main Author: Markides, Constantinos C. (Author)
Format: Book
Language:English
Published: San Francisco, CA Jossey-Bass 2008
Subjects:
Online Access:Click Here to View Status and Holdings.
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Physical Description:xxv, 222 pages 24 cm
Bibliography:Includes bibliographical references (p. 205-210) and index
ISBN:9780470276877