Game-Changing Strategies How to Create New Market Space in Established Industries by Breaking the Rules

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Bibliographic Details
Main Author: Markides, Constantinos C. (Author)
Format: Manuscript Book
Language:English
Published: San Francisco, CA Jossey-Bass 2008
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Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xxv, 222 pages 24 cm
Bibliography:Includes bibliographical references (p. 205-210) and index
ISBN:9780470276877