THE NEW MARKET LEADERS Who's Winning and How in the Battle for Customers

THE NEW MARKET LEADERS Who's Winning and How in the Battle for Customers

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Bibliographic Details
Main Author: Wiersema, Frederik D.
Format: Manuscript Book
Language:English
Published: New York The Free Press 2001
Subjects:
Customer relations > Longitudinal studies
Consumers' preferences > Longitudinal studies
Consumers > Longitudinal studies > Attitudes
Marketing > Planning
Online Access:Click Here to View Status and Holdings.
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Description
Item Description:Includes index
Physical Description:vii, 262 pages illustrations 24 cm
ISBN:0743204654
9780743204651

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