MARKET-BASED MANAGEMENT Strategies for Growing Customer Value and Profitability

MARKET-BASED MANAGEMENT Strategies for Growing Customer Value and Profitability

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Bibliographic Details
Main Author: Best, Roger J. (Author)
Format: Manuscript Book
Language:English
Published: Upper Saddle River, New Jersey Prentice Hall 2004
Edition:Third Edition
Subjects:
Marketing > Management
Online Access:Click Here to View Status and Holdings.
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