MARKET-BASED MANAGEMENT Strategies for Growing Customer Value and Profitability
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, New Jersey
Prentice Hall
2004
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| Edition: | Third Edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Market-based management strategies for growing customer value and profitability