MARKET-BASED MANAGEMENT Strategies for Growing Customer Value and Profitability

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Bibliographic Details
Main Author:	Best, Roger J. (Author)
Format:	Manuscript Book
Language:	English
Published:	Upper Saddle River, New Jersey Prentice Hall 2004
Edition:	Third Edition
Subjects:	Marketing > Management
Online Access:	Click Here to View Status and Holdings.
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090	0	0	\|a HF5415.13 \|b .B46 2004
100	1	#	\|a Best, Roger J. \|e author
245	1	0	\|a MARKET-BASED MANAGEMENT \|b Strategies for Growing Customer Value and Profitability \|c Roger J. Best
250	#	#	\|a Third Edition
250	#	#	\|a INTERNATIONAL EDITION
264	#	1	\|a Upper Saddle River, New Jersey \|b Prentice Hall \|c 2004
264	#	4	\|c ©2004
300	#	#	\|a xxv, 401 pages \|b illustrations \|c 24 cm
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504	#	#	\|a Includes bibliographical references and index
546	#	#	\|a Text in English
650	#	0	\|a Marketing \|x Management
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