MARKET-BASED MANAGEMENT Strategies for Growing Customer Value and Profitability

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Bibliographic Details
Main Author: Best, Roger J. (Author)
Format: Book
Language:English
Published: Upper Saddle River, New Jersey Prentice Hall 2004
Edition:Third Edition
Subjects:
Online Access:Click Here to View Status and Holdings.
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020 # # |a 0131211935  |q paperback 
020 # # |a 9780131211933  |q paperback 
040 # # |a DLC  |d UiTM  |e rda 
041 0 # |a eng 
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100 1 # |a Best, Roger J.  |e author 
245 1 0 |a MARKET-BASED MANAGEMENT  |b Strategies for Growing Customer Value and Profitability  |c Roger J. Best 
250 # # |a Third Edition 
250 # # |a INTERNATIONAL EDITION 
264 # 1 |a Upper Saddle River, New Jersey  |b Prentice Hall  |c 2004 
264 # 4 |c ©2004 
300 # # |a xxv, 401 pages  |b illustrations  |c 24 cm 
336 # # |a text  |2 rdacontent 
337 # # |a unmediated  |2 rdamedia 
338 # # |a volume  |2 rdacarrier 
504 # # |a Includes bibliographical references and index 
546 # # |a Text in English 
650 # 0 |a Marketing  |x Management 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=693418 
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