MARKET-BASED MANAGEMENT Strategies for Growing Customer Value and Profitability
Saved in:
| Main Author: | |
|---|---|
| Format: | Manuscript Book |
| Language: | English |
| Published: |
Upper Saddle River, New Jersey
Prentice Hall
2004
|
| Edition: | Third Edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Add Tag | Physical Description: | xxv, 401 pages illustrations 24 cm |
|---|---|
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0131211935 9780131211933 |
Market-based management strategies for growing customer value and profitability 
Market-based management strategies for growing customer value and profitability