Market-based management strategies for growing customer value and profitability

Market-based management strategies for growing customer value and profitability

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Bibliographic Details
Main Author: Best, Roger J
Format: Book
Published: Upper Saddle River, New Jersey Pearson-Prentice Hall 2005
Edition:4th edition
Subjects:
Marketing > Management
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MARKET-BASED MANAGEMENT Strategies for Growing Customer Value and Profitability

MARKET-BASED MANAGEMENT Strategies for Growing Customer Value and Profitability by Best, Roger J.

Published 2004
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