Market-based management strategies for growing customer value and profitability

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Bibliographic Details
Main Author:	Best, Roger J
Format:	Book
Published:	Upper Saddle River, New Jersey Pearson-Prentice Hall 2005
Edition:	4th edition
Subjects:	Marketing > Management
Online Access:	Click Here to View Status and Holdings.
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LEADER	00000nam a2200000 i 4501
001	wils-693332
005	20174301155
008	170530 ### ENG
020	#	#	\|a 9780131293724
020	#	#	\|a 0131293729
040	#	#	\|a DLC \|d ITMB
090	0	0	\|a HF5415.13 \|b .B46 2005
100	1	#	\|a Best, Roger J
245	1	0	\|a Market-based management \|b strategies for growing customer value and profitability \|c Roger J Best
250	#	#	\|a 4th edition
260	#	#	\|a Upper Saddle River, New Jersey \|b Pearson-Prentice Hall \|c 2005
300	#	#	\|a xxii, 506 p. \|b ill. \|c 24 cm
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Marketing \|x Management
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=693332