Market-based management strategies for growing customer value and profitability
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
Upper Saddle River, New Jersey
Pearson-Prentice Hall
2005
|
| Edition: | 4th edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Add Tag | Physical Description: | xxii, 506 p. ill. 24 cm |
|---|---|
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9780131293724 0131293729 |
Market-based management strategies for growing customer value and profitability