Strategic marketing decision making and planning

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Bibliographic Details
Main Author:	Reed, Peter W.
Format:	Book
Published:	South Melbourne, Victoria Cengage Learning 2010
Edition:	3rd edition
Subjects:	Marketing > Textbooks > Planning Marketing > Textbooks > Management Marketing > Study and teaching (Higher)
Online Access:	Click Here to View Status and Holdings.
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001	wils-693242
020	#	#	\|a 9780170185325 (pbk)
040	#	#	\|a USM \|d UiTM
090	0	0	\|a HF5415 \|b .R44 2010
100	1	#	\|a Reed, Peter W.
245	1	0	\|a Strategic marketing \|b decision making and planning \|c Peter Reed
250	#	#	\|a 3rd edition
260	#	#	\|a South Melbourne, Victoria \|b Cengage Learning \|c 2010
300	#	#	\|a 364 p. \|b ill. \|c 26 cm \|e 1 CD-ROM (4 3/4 in)
504	#	#	\|a Includes bibliographical and index
650	#	0	\|a Marketing \|v Textbooks \|x Planning
650	#	0	\|a Marketing \|v Textbooks \|x Management
650	#	0	\|a Marketing \|x Study and teaching (Higher)
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=693242
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