Strategic marketing decision making and planning

Strategic marketing decision making and planning

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Bibliographic Details
Main Author: Reed, Peter W.
Format: Book
Published: South Melbourne, Victoria Cengage Learning 2010
Edition:3rd edition
Subjects:
Marketing > Textbooks > Planning
Marketing > Textbooks > Management
Marketing > Study and teaching (Higher)
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:364 p. ill. 26 cm 1 CD-ROM (4 3/4 in)
Bibliography:Includes bibliographical and index
ISBN:9780170185325 (pbk)

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