Marketing decision-making handbook
Saved in:
| Main Author: | |
|---|---|
| Format: | Unknown |
| Published: |
Englewood Cliff, New Jersey
Prentice Hall Inc
1990
|
| Online Access: | Click Here to View Status and Holdings. |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Add Tag 
Marketing decision making analytic framework and cases
Marketing Decisions
UNDERSTANDING CONSUMER DECISION MAKING The Means-End Approach to Marketing and Advertising Strategy
