Strategic marketing management text and cases

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Bibliographic Details
Main Author:	Ferrell, O. C. (Odies Collins)
Other Authors:	Ferrel, Odies Collins, Lucas, George H, Luck, David Johnston
Format:	Book
Published:	Cincinnati, Ohio South-Western Publishing Co. 1994
Subjects:	Marketing > Management
Online Access:	Click Here to View Status and Holdings.
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020	#	#	\|a 9780538828239
020	#	#	\|a 0538828234
040	#	#	\|a UiTM
090	0	0	\|a HF5415.13 \|b .F469 1994
100	1	#	\|a Ferrell, O. C. (Odies Collins)
245	1	0	\|a Strategic marketing management \|b text and cases \|c O.C. Ferrell, George H. Lucas, Jr., David Luck
260	#	#	\|a Cincinnati, Ohio \|b South-Western Publishing Co. \|c 1994
300	#	#	\|a xv, 404 p. \|b ill. \|c 24 cm
500	#	#	\|a Includes index
650	#	0	\|a Marketing \|x Management
700	1	#	\|a Ferrel, Odies Collins
700	1	#	\|a Lucas, George H
700	1	#	\|a Luck, David Johnston
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=693214
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