Strategic marketing management text and cases
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| Main Author: | |
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| Other Authors: | , , |
| Format: | Book |
| Published: |
Cincinnati, Ohio
South-Western Publishing Co.
1994
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Item Description: | Includes index |
|---|---|
| Physical Description: | xv, 404 p. ill. 24 cm |
| ISBN: | 9780538828239 0538828234 |
Strategic marketing management text and cases