Marketing communications an integrated approach

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Bibliographic Details
Main Author:	Smith, P. R.
Format:	Book
Published:	London Kogan Page 1993
Subjects:	Communication in marketing
Online Access:	Click Here to View Status and Holdings.
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020	#	#	\|a 0749407751
090	0	0	\|a HF5415.123 \|b .S65 1993
100	1	#	\|a Smith, P. R.
245	1	0	\|a Marketing communications \|b an integrated approach \|c P. R. Smith
260	#	#	\|a London \|b Kogan Page \|c 1993
300	#	#	\|a 403 p. \|b ill. \|c 23 cm
500	#	#	\|a Includes index
650	#	0	\|a Communication in marketing
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=68534
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam