Cognitive and affective responses to advertising
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| Corporate Authors: | , , |
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| Other Authors: | , |
| Format: | Book |
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Lexington, Mass.
Lexington Books
1989
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| Online Access: | Click Here to View Status and Holdings. |
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|---|---|---|---|
| 001 | wils-68426 | ||
| 020 | # | # | |a 066914830X |
| 090 | 0 | 0 | |a HF5823 |b .C554 1989 |
| 245 | 0 | 0 | |a Cognitive and affective responses to advertising |c Patricia Cafferata, Alice M. Tybout |
| 260 | # | # | |a Lexington, Mass. |b Lexington Books |c 1989 |
| 300 | # | # | |a vii, 414 p. |b ill. |c 24 cm |
| 500 | # | # | |a Edited compilation of papers presented at the Fourth Annual Advertising and Consumer Psychology Conference, held in Chicago, Ill., July 11-12, 1985,sponsored by Division 23 of the American Psychological Association, the Marketing Science ... |
| 504 | # | # | |a Includes bibliographies and index |
| 650 | # | 0 | |a Consumer behavior |v Congresses |x Psychological aspects |
| 650 | # | 0 | |a Advertising |v Congresses |x Psychological aspects |
| 700 | # | # | |a Cafferata, Patricia |
| 700 | # | # | |a Tybout, Alice M |
| 710 | # | # | |a American Psychological Association. |b Division of Consumer psychology |
| 710 | # | # | |a Needham Harper Worldwide |
| 710 | # | # | |a Conference on Advertising and Consumer Psychology |a Chicago, Ill.) |i (4th |k 1985 |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=68426 |
| 964 | # | # | |c BOK |d 01 |
| 040 | # | # | |a Shah Alam |
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Applying social cognition to consumer-focused strategy