Cognitive and affective responses to advertising

Cognitive and affective responses to advertising

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Bibliographic Details
Corporate Authors: American Psychological Association. Division of Consumer psychology, Needham Harper Worldwide, Conference on Advertising and Consumer Psychology Chicago, Ill.
Other Authors: Cafferata, Patricia, Tybout, Alice M
Format: Book
Published: Lexington, Mass. Lexington Books 1989
Subjects:
Consumer behavior > Congresses > Psychological aspects
Advertising > Congresses > Psychological aspects
Online Access:Click Here to View Status and Holdings.
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Description
Item Description:Edited compilation of papers presented at the Fourth Annual Advertising and Consumer Psychology Conference, held in Chicago, Ill., July 11-12, 1985,sponsored by Division 23 of the American Psychological Association, the Marketing Science ...
Physical Description:vii, 414 p. ill. 24 cm
Bibliography:Includes bibliographies and index
ISBN:066914830X

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