Market-led strategic change making marketing happen in your organization

Saved in:

Bibliographic Details
Main Author:	Piercy, Nigel
Format:	Unknown
Published:	Oxford Butterworth-Heinemann 1992
Series:	Marketing series
Subjects:	Marketing
Online Access:	Click Here to View Status and Holdings.
Tags:	Add Tag No Tags, Be the first to tag this record!

MARC


LEADER	00000n a2200000 a 4501
001	wils-68377
020	#	#	\|a 0750606703
090	#	#	\|a HF5415.13 \|b .P542 1992
100	#	#	\|a Piercy, Nigel
245	#	#	\|a Market-led strategic change \|b making marketing happen in your organization \|c Nigel Piercy
260	#	#	\|a Oxford \|b Butterworth-Heinemann \|c 1992
300	#	#	\|a 416 p. \|b ill. \|c 24 cm
490	#	#	\|a Marketing series
650	#	0	\|a Marketing
840	#	#	\|a Marketing series (London, England)
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=68377
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam
998	#	#	\|a 00100##a0011.2.2\|\|00245##a002.3.2\|\|00245##b002.3.3\|\|00245##c002.3.2\|\|00260##a002.8.2\|\|00260##b002.8.4\|\|00260##c002.7.6\|\|00300##a003.4.1\|\|00300##b003.6.1\|\|00300##c003.5.1\|\|00490##a002.12.2\|\|