Market-led strategic change making marketing happen in your organization
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| Main Author: | |
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| Format: | Unknown |
| Published: |
Oxford
Butterworth-Heinemann
1992
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| Series: | Marketing series
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | 416 p. ill. 24 cm |
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| ISBN: | 0750606703 |
Market-led strategic change transforming the process of going to market 
Strategic marketing 
Strategic Marketing